What we do
We are building the digital marketing engine within your business to keep you active and prominent amongst your competitors. The tools to power your businesses digital influence are getting easy to wield and more and more cost effective. You cannot afford to be left behind.
The Basics
Why do I need a website?
Even if you have managed a great business without a dedicated webpage there are several significant reasons to put one in place now.
-A website increases your visibility and reach and may open up potential avenues of growth you have untapped.
-Gives your customers 24/7 access to information about your company. Posting promotions, hours, or general FAQ's can potentially keep a new customer engaged until you reopen.
-Provides convenience for existing customers. Not everyone has access to Facebook and other common social media tools, but every phone has a browser and allows you to direct distribution of updates and other important information. This improves customer satisfaction all around.
Dedicated Email
Having a dedicated email service allows you to create any number of helpful email identities, ie. [email protected], [email protected]. Dedicated email addresses are professional and allow you to better manage communication within your company. If your employees leave or promote, email access can be controlled and manged more efficiently.
Communications
There are now and significant amount of affordable tools to help you manage communications between staff and customers. We can help find solutions that improve how customers reach you and how quickly you can respond. This can include anything from automated phone and text support, to 2-way text integration from your website. When your customers call there should always be some response, to provide them a greeting and basic information.
Capture new Customers
We can leverage forms, surveys, promotional landing pages to capture potential customers.
Setup online calendars to allow customers flexibility in setting up appointments and freeing up your valuable time.
Forms and Surveys can be used for anything from gathering customer feedback to targeting high-value customers.
Continue Growth and Prosperity
We have robust tools to promote and manage customer reviews. The ability to respond immediately to an unhappy customer and avoid negative impacts on your reputation are beyond invaluable.
Implementation of promotions and marketing strategies is only the beginning of what services we have available. We understand your investments are valuable, so taking care to monitor your return on investments is out top priority.
Digital tools for a digital age
Your competitors are constantly on the lookout for new opportunities and avenues of growth. We will help you navigate new technologies such as Artificial Intelligence and developing social platforms so that you are always at the forefront of technology.
Whatever your businesses needs are that would improve workflow, management, or product development, we would be happy to offer assistance in navigating emerging technologies. While we focus our efforts on creating and managing digital business profiles we understand the strong connection to the growing automation and rapid growth in the tech and software spaces.
The potential for rapid industry changes can have significant impact on all sectors of business. Your success is our success and we want to make sure you are never left behind when those changes begin to take effect.
FAQS
Why does my business need a website, I have a Facebook page?
Customers of different demographics will use different social media platforms, but all are usually very accessible by an easy to find website. An easily accessible website allows ALL your customers access to your businesses information 24/7. This provides convenience and value for potential future patrons. Customers that are aware of all your service and products will always be of higher value.
I have a marketing budget, but where do I invest for the best ROI (return on investment)?
Navigating the multitude of digital advertising is almost infinite. We believe in strategic planning, analyzing your business niche audience and focusing on capturing those customers most likely to use your services or products. This takes a personal touch of getting to know your vision and your audience. There is no one size fits all solution. Your target audience might favor one particular social media platform over another. Our insight into utilizing Google's analytical tools also allows us to glean the right approach to take when applying your marketing investment towards digital promotion. We follow up by tracking responses and examining how those marketing dollars funnel customers from interest to purchase.
What makes Lion's Share Media of East Tennessee different from your competitors?
We feel what sets us apart is our process. We start every relationship off with a face to face consultation, so together we can determine your needs, limitations, and desires for growth. We want to tailor solutions that capitalize on your investments, because we believe your success is our success. We also evaluate all aspects of the business workflow to ensure customer acquisitions are successful. Can your current system handle the influx of new inquires and customers? Does the way you handle incoming calls, emails, or web inquires need to change so your marketing investments are not futile? We can help you acquire the systems and tools to bring you into the digital age of automation. The digital landscape is changing and we don't want to see you falling behind your competitors.
We also DO NOT ask for huge fees upfront for the basics of domain registration, hosting, and website design. Many 'website business' models charge thousands a year for design and maintenance, and many of their customers are those you have tried the DIY online solutions and became overwhelmed or frustrated. Advancements in software have made this process very easy and while it does require some technical configuring we do not feel it needs to be a costly expense for business just starting out in the digital space. After our consultation, even if you feel like our services are not for you, we hope you walk a way with a little more knowledge and perhaps some insight into perspectives you may not have considered.
